Eat Welsh, Eat Well dragon logoEat WelshEat Well

A campaign for local food

Good food.
Good neighbours.
Good Wales.

Discover the people and produce behind Welsh food. Choose local where you can, eat well and help Welsh businesses grow.

Small choices add up.
Start with one Welsh product this week.

Locally
made
Simply
Welsh
01 / The idea

Food is more than
what’s on your plate.

Eat Welsh, Eat Well encourages people in Wales to buy locally produced food more often and make healthier, informed choices.

It is a campaign about noticing what is around us: the farmers, food producers and local businesses that bring Welsh food to our tables. Through digital content, community activity and this website, we want to make discovering local food feel easy and welcoming.

01Discover

Find the Welsh producers and products near you.

02Choose

Make food choices that work for you and your budget.

03Support

Help local businesses and communities thrive.

02 / Meet the makers

From Môn
to Mynwy.

Twenty-one Welsh makers, from Anglesey sea salt to a Swansea market hall. Tap a pin to meet them.

Sea salt

Brynsiencyn · Anglesey

Halen Môn

Sea salt harvested from the Menai Strait at the Saltcote, where tours show how sea water becomes salt and finish with a tasting.

Around Wales

Swansea Market

Across Wales
13
In Swansea Market
8
Kinds of food
6
  • Dairy
  • Drinks
  • Bakery
  • Farm
  • Seafood
  • Pantry
03 / The difference

Why choose
Welsh?

There is no one perfect way to eat well. A good place to start is with small, realistic choices that connect you to your local food community.

01

Keep local businesses visible

Choosing Welsh products helps more people discover the farmers, producers and independent businesses around them.

02

Make a considered choice

Look at labels, compare options and choose food that fits your needs, budget and what is available locally.

03

Discover more of Wales

From bakeries to dairies, local food is a simple way to explore the people and places that make Wales special.

04 / Eat well

Healthy choices
made simple.

Try adding one more seasonal ingredient, checking the label, or cooking with someone you love. Eating well can be practical, personal and enjoyable.

Shop with curiosity

Look for Welsh products in local shops and supermarkets.

Keep it balanced

Build meals around a mix of foods that suit your lifestyle.

Make it affordable

Compare prices and choose seasonal options when they work for you.

05 / Your next step

Put Wales
on your plate.

Follow the campaign for producer spotlights, Welsh food inspiration and ideas for making local choices part of everyday life.

Follow Us!

A future idea

A Welsh food festival

A possible family-friendly festival could bring Welsh producers, food and community together. It is an idea for the future, dependent on funding, volunteers and support.